I had feared this was coming — Lacroix Underwater

[NoahPZ]

(from the other thread)

LaCroix is... dead ™️

uh, yeah. should I start a go fund me to buy LaCroix? seriously though, we take no joy in the demise of another premier esk8 brand. competition elevates. and the peeps and product at LaCroix were both solid. while the community can, with limited insight and knowledge, point to various “causes” or “mistakes” they made, one of the key challenges for a North American eskate brand is competing with the Chinese. Why is that? My evaluation is that NA companies have no choice but to deliver premi…